Wednesday, February 01, 2006

The Razor's End.


Can'’t say I ever used one. But I know for certain, some of my recent male ancestors did. The Philishave electric razor was the embodiment of modernity for them. Wet shaving was backward. If you wanted to count, being a young man, you bought a Philishave: a Dutch produced device. And even later on when electric razors from Germany, the US and Japan entered the market; even then the Philishave kept a large share in sales. All that is coming to an end now. Philips has decided to put a stop to the assembly of Philishaves. And then Dutch men will have to settle for foreign devices. Not that they will object much. The Philishave has followed those long forgotten Dutch cars, Dutch TV-sets and even Dutch ships, into the heaven of things material. The Netherlands have become an international market, earning its money by buying and selling. That's what modernity is today.

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